I’ve always maintained the power of printed media, and while there is no denying the digital world has provided us with speed, accessibility and new ways to connect, I hold firm in my belief that print continues to have an important place in communications. Here’s why… It’s environmentally friendlier It’s Read more…
Over the years I have come across many businesses that want to “tap into Social Media tools” like Facebook, Instagram or Twitter. At the same time these businesses are avoiding some of the obvious and more pragmatic actions they could be taking to improve business. As a successful business owner, Read more…
In the last year or two i have seen a lot of support and positive chatter around the use of PPC advertising (Pay Per Click) – the highest profile of which is Google Adwords. Of course this chatter and support for PPC ad use is then reflected in increased activity with Read more…