I’ve always maintained the power of printed media, and while there is no denying the digital world has provided us with speed, accessibility and new ways to connect, I hold firm in my belief that print continues to have an important place in communications. Here’s why… It’s environmentally friendlier It’s Read more…
Because you’ve got better things to do! If you or your team are doing work that deserves an award, you shouldn’t be spending time trying to write the submissions. Not just because your time is more valuable doing what you’re good at (and paid to do) but also because you’re Read more…
1. Make it convenient Convenience rules our world. It’s the one thing that is more important than “cost”. If whatever you’re offering, is easier than something similar or close by, they will use it. So when it comes to web, use a simple domain your audience can remember, provide the Read more…
In the last year or two i have seen a lot of support and positive chatter around the use of PPC advertising (Pay Per Click) – the highest profile of which is Google Adwords. Of course this chatter and support for PPC ad use is then reflected in increased activity with Read more…