Award submissions are about telling a story. The success of any submission has to do with how well you convey the story you want to tell. There is no shortage of great stories about companies doing great things, so it then comes down to the writing and presentation.
Writing an effective award submission
To be a contender for any award, a submission needs to both answer the judging criteria and tell a compelling story.
Putting yourself in the shoes of the judges is always a good idea. They likely have hundreds of documents to read – many of which are absolute rubbish – so if yours stands out from the rest because it’s easy to follow, answers all the criteria and is a good read – you’re half way there. Images and a nice layout are also key and will set you apart. It will look like you’ve made an effort and that sends quite an important message to someone who is giving up their time to review entries.
Our process:
- Review awards process and criteria, develop set of questions
- Interview stakeholders re project/person for background and undertake additional online research, obtain any supporting documentation and images
- Draft submission to answer criteria and provide to stakeholders with gaps highlighted
- Further discussion/interviews to close gaps as required
- Finetune document, add images and supporting information and lay up for final submission