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Websites And Intranets Are Business Tools

  • They should support your business by giving your customers what they need and want (not what you want to give them).
  • A website should help customers (or staff) do stuff really easily. If it's not simple and intuitive your viewers will leave and your business will miss the opportunity to reduce costs and improve customer service.
  • To get a return on your web investment you need to choose your most common customer tasks and relentlessly refine them.